What prompts your interest in expanding in a new territory such as China ?

Is it to capture a larger market share and drive sales and profits in the world's second-largest economy ?

Or, are you aiming to boost brand awareness, leveraging tourism flows within your primary regional market?

Gaining a clear understanding of your brand's SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis empowers you to be pragmatic and adaptable. This insight can lead to recalibrated goals, whether seizing larger opportunities or aligning expectations with a feasible investment approach.

Depending on your brand's potential, strategic goals, and aspirations, various business models are available.

For a Business-to-Consumer (B2C) model, establishing a local legal entity, building a team, and collaborating with trade partners to manage both online and offline stores is necessary. We provide guidance not only on investment considerations but also in selecting the appropriate trade partners.

On the other hand, a distributor model eliminates the need for a legal entity but requires finding suitable partners. We excel in partner selection and can even act as your representative in China, ensuring accurate strategy implementation.

Negotiating terms with trade partners or distributors is also within our scope of expertise. Your success is our priority, and we are here to guide you at every step.

This aspect is of utmost importance, as each distribution channel comes with its distinct advantages and challenges. The choice hinges on your objectives, financial capacity, and ROI projections. Given China's digital prominence, while digital presence is pivotal, certain product categories necessitate a physical store presence. China's ecosystem is intricate, with channels interconnecting seamlessly - from "in-store visits leading to online purchases," to "online browsing culminating in offline buys." Meanwhile, Switzerland remains a more traditional market, driven by multibrand stores, department stores, and even independent retailers. We help you recognize that what succeeds here may not necessarily succeed there, ensuring your strategy is tailored to each market.

A marketing activation program becomes imperative unless your brand already holds robust awareness and allure in China.

We excel in locating suitable agencies to oversee your social media accounts, spearhead campaigns with Key Opinion Leaders (KOLs) or Key Opinion Consumers (KOCs), and engage brand ambassadors.

Alternatively, a focused investment in direct response e-commerce on Tmall is an option.

Certain brands may find value in pop-up offline store events.

This approach, naturally, adapts to your objectives and investment capacity.