At OneFirstStep, we bring deep expertise in navigating the unique ecosystems of both China & Switzerland. We understand the intricate balance of tradition & modernity in these markets, as well as the cultural, political, and business nuances that drive success.

Our team has extensive experience developing and executing commercial and marketing strategies for premium and luxury brands. In China, we have worked across major eCommerce platforms such as Tmall, JD, and WeChat, as well as offline retail and wholesale distribution. In Switzerland, we leverage our knowledge of traditional retail channels, multibrand stores, department stores, and independent retailers to create tailored strategies for market entry and growth.

We build brand awareness, drive consumer engagement, and enhance sales performance through a combination of digital campaigns, social media platforms, and on-the-ground marketing efforts. Whether through Chinese platforms like WeChat, KOL/KOC partnerships, or Swiss-focused campaigns for physical and digital retail, our approach ensures a seamless integration with local expectations.

Collaboration is at the heart of what we do. We work closely with trusted local partners—including marketing agencies, eCommerce trade experts, distributors, and landlords—to deliver solutions tailored to each market. Our dual expertise allows us to bridge the gap between Switzerland and China, creating opportunities for brands to thrive in both markets.