Understanding the uniqueness of China ecosystem, as well as local culture, tradition versus modernity.

A Senior Executive (General Manager) with a track record in driving high performance and improved commercial outcomes. International business experience in Greater China & Europe with direct responsibility for sales, marketing and business operations within the luxury goods, time pieces, cosmetics and fashion industries.

Developed commercial and marketing strategies for several brands in Greater China across eCommerce platforms Tmall, JD & WeChat but also for offline stores on Retail & Distributor/Wholesale model (B2B & B2C).

Established a strong brand awareness, product’s interest & purchase level for online/offline stores supported by Chinese social platforms, KOC, KOL &/or Brand ambassador campaigns as well as eComm direct responses action plans.

We understand local culture, political environment, tradition & modernity as well as the uniqueness of China ecosystem.

We collaborate with local Chinese partners: marketing agencies, eComm trade partners, distributors & landlords.