Strategic Chinese Calendar for Brand Launch and Yearly Marketing Activities
Deciding when to launch your brands in China is a strategic consideration. You can optimize your investments by timing it with Chinese promotional festivals or opt for a soft opening ahead of a formal launch campaign. The choice depends on your brand's attributes and goals, and we're here to help you make the right decision for a successful entry into the Chinese market.
Key China’s eCommerce platforms and specificities
Selecting the ideal eCommerce platform for your business entry in China involves several options. Each platform's suitability varies based on your brand, objectives, and investment capacity. We're here to guide you through this decision, ensuring your choice aligns perfectly with your brand's needs and market goals
2021 China’s eCommerce share & projection by 2025. In GMV (RMB)
Alibaba (Taobao/Tmall) 50% and JD 21% dominates online sales with over 70% of market Share. However, Alibaba shares is likely to shrink over the year with the fast development of relatively new platforms, such as Douyin, driven by short-videos content.
Pinduoduo should remain stable but is less relevant for luxury brand. Today, PDD focuses mainly of food commodity and low price point goods.
Tmall Marketing & Sales funnel
Assessing whether there's existing demand for your brands in China or if you need to build awareness from scratch is crucial. This understanding informs your strategic approach for a successful market entry.
What do Chinese people use internet for ?
Chinese mainly use internet for videos in different formats, social medias and gaming.
Note that internet is mainly used on smartphone in China.
Key China’s social media platforms & every day Apps
The Chinese digital ecosystem offers a multitude of social medias and apps to run an activation plan for your brands.
Some Apps focus on news, others on blogging or on short videos, some focus on live streaming or simply on social sharing.
which social media platforms should you choose to start connecting with Chinese consumers?
West versus Chinese Apps platforms
For each social media platforms, eCommerce platforms, or other entertaining Apps which you know in the west, China has is own ecosystem with local platforms. There is not always an exact equivalence and China often is more advanced in terms of Artificial Intelligence, on app marketing tools and services.
Key landlords in China for offline stores in Shopping Mall & Dpt. stores
There is around 4’500 to 5’000 shopping malls (& department stores) in China. From affordable to very premium locations, there are many options such as:
SKP, IAPM, K11, Plaza 66, Raffle City, Capital Land, IFC Mall, Super Brand Mall, Taikoo Hui, Mix-C, Wangfujing, Parkson, Wanda, Paradise Walk, Vanke as well as many strong regional landlords.
You could open a boutique, a flagship store, or a kiosk format and alternatively a pop up store for brand awareness.
Where and how should you start?
